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Tuxedo Tyrants / Santa Monica


Tuxedo Travels was a project that I undertook in April 2007. It was the journey of two men, over the course of 6 months, as they journey from Asia to London wearing nothing but tuxedos. More than just a bizarre adventure, it was a mission to raise money for charitable causes that we executed along the route when we came into contact with needy communities or individuals.

If Tuxedo Travels is the altruistic, more responsible sibling – then Tuxedo Tyrants is the hedonistic younger sibling, who enjoys the intersection of bar crawls and public improv. It started in early 2008 when Dan Busby got a new tuxedo and knowing that I had one, he had asked if I wanted to join him for a drink, in tuxedos. Of course, it was so much fun, that we decided to to do it again – this time inviting our friends.

The idea quickly spread around our posse – ‘Tuxedo Tyrants: lets all get dressed up in tuxedos and ballgowns and go on a bar crawl!’. It was more than just a drunk night out, it was in no uncertain terms, a stroke of unexpected genius. Girls, as it turns out, have a slew of fancy outfits that they love to wear, but never get the opportunity – and so in the week preceding, they chit chatted about what they’d wear and flock to the event! Every month or two, a new location was chosen and the Tyrants gathered. This already would have been enough, however, never wanting to be labeled as anything ordinary, we began making up elaborate stories before hitting the bars, to tell people when they inevitably asked:

“So are you guys all coming from a wedding.” Was the obvious question.

“Actually, we’re celebrating the initial round of funding for an orbiting space casino…” Deadpan delivery.

“Haha, no, seriously!?”

“I am serious, of course, it’s no where near ready, but the planning for orbiting space casino’s takes time.” Invariably, the inquisitor would saunter off, only to approach a more timid looking Tyrant.

“So, what’s really going on here? Are you coming from a wedding?”

“Actually, we’re celebrating the initial round of funding for an orbiting space casino. But i’m only in the accounting department.” And that was the genius – a cohesive story and a role you felt comfortable in faking. Sales, legal, marketing, engineering, accounting – all were represented.

In the couple of years that the Tyrants had been crawling around the city and gaining in numbers, we’d hit about 15 neighborhoods, and each time, we’d come up with a different story. Some of my favorites:

  • “The successful (re)launch of the BuddyGuard™ 2.0 robotic system. BuddyGuard was a government subsidized program that offered poor and underprivileged children a robotic helper. It could help them with school work, engage them at play time as well as protect them from bullies with a built in tazer. The ill-fated launch of BuddyGuard 1.0 was doomed by a critical flaw that categorized almost everyone as a bully. But we have great faith in the new firmware, loading into almost all 2.0 systems…”
  • “ZyCorp is an Elton John Foundation sponsored company that focuses on genetic splicing. We’re excited to be celebrating the fist success at creating a healthy zygote (the pre-embyonic ball of splitting cells) derived from the genes of two sperm. We’re excited to pave the way for homosexual men to have offspring made up of their combined genes…”
  • “We’re a privately held research and development group, attempting to bring the new field of Perceptive Therapy into the mainstream. We’re excited for our first successful implant which is able to augment the perception of those suffering from schizophrenia and depression. Of course there are many other potential conditions that we could see treating in the future, as well as even spilling over from the world of therapy, into the world of consumer recreation… That of course, it a little way off!”

And so on and so forth! But tonight, amid the gleaming white patio of a Santa Monica hotel, we were representatives from Everyoung Labs, celebrating the healthy first birthday of ‘Tuck‘ – the companies eldest ‘permakitten‘. Thanks to isolation of the Greenberg gene, named after Leyah Greenberg who’s body had shown some unusual aging processes, Everyoung Labs has created a technology so that kittens, stay kittens, for life.

Happy Birthday, Tuck!


Read more Raises Close to $20K! was a huge success – we raised almost $20k for malaria! Our NP partner,, agreed to take no administration fee for facilitating the charitable delivery! Soon after returning we threw a Masquerade Mindshare that showcased Google Wave, Fashion Design, Fire Tech, Sexy Video Games and Light Art! Soon after that Mindshare Labs had 16 installations at LACMA’s MUSE Halloween costume ball! November has been a welcome month of more calming endeavors, like local hikes and preparations for a 2010 South America trip.. Even November’s Mindshare was logistically simple in our beautiful new venue – the Downtown Independent. Now to my sister’s wildlife sanctuary in Ithaca for a quiet Thanksgiving, when I return, the H+ Summit (which I’m helping organize) is going to be a blast!

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And Here Comes Summer!

Damn, time flies – even keeping a monthly mini-log is proving a challenge. But on the other hand I’ve had a couple of big months, like presenting Tuxedo Travels at the Art Center Design Conference. Summer is fast approaching, spawning adventurous camping trips like the dunes of Death Valley and we’re already about to host our 4th Mindshare tomorrow! We’ve been getting some great press and are excited about making it bigger and better 😉 Stay tuned…

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The Tuxedos Get Aired on CNN!

Tuxedo Travels gets aired on CNN! See the video here! I’m finally heading back to Los Angeles tomorrow, completing a full around the world revolution. When I think back to all that’s happened this year I can honestly say this was the most unstable and non-stop year of my life. FANTASTIC! Nurturing California and a more chill 2008 awaits.

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Completion of the Tuxedo Travels!

The robe clad delegates and their valiant steeds!

We successfully completed The Tuxedo Travels! After traveling over 6000 miles from Hong Kong to London in a tuxedo I’m taking a bit of a break. Over the next few months I’ll be slowly making my way back from London to Los Angeles, including a month or so in NYC. I’m working on getting back into, well, work and have returned with a renewed energy to continue developing FolioHub. If you’re feeling official, you can see my resume here…

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