Want to build something together? Reach out

Smarter systems.
More human work.

25+ years in design and automation, and I share what I learn as I build: custom solutions and team tools that handle the mundane tasks, so people can focus on what matters. Want to collaborate? Get in touch.

Projects & research

I learn by building.

The systems I run client and personal work on. Each began as a question about how people and AI should work together. The technical side (architecture, specs and experiments) lives in my R&D lab ↗.

All projects

My philosophy

The best technology doesn't replace people.

It gives them more room to think, create, connect and lead. I start with people and the work they care about, then bring in agents for the repetitive load. The goal: better days at work, not fewer people at work.

Human input

  • Builds relationships
  • Sets the direction
  • Asks the right questions
  • Makes the final call
  • Designs the workflow

AI agent

  • Chases the follow-ups
  • Writes the first draft
  • Digs through old notes
  • Acts on the decision
  • Copies between tools

People make the calls. Agents do the legwork.

  • Human input Builds relationships
  • AI agent Chases the follow-ups
  • Human input Sets the direction
  • AI agent Writes the first draft
  • Human input Asks the right questions
  • AI agent Digs through old notes
  • Human input Makes the final call
  • AI agent Acts on the decision
  • Human input Designs the workflow
  • AI agent Copies between tools
01

Human at the center

AI should amplify people, not replace them. A person stays in the lead where it matters.

02

Design thinking first

Start with people and their work, not the tool. Build the smallest thing that helps, then grow it.

03

Responsible by default

Accountability, privacy and cost, built in from the first prototype.

Douglas Campbell

About me

Designer, builder and systems thinker.

Industrial designer by training at RISD, including project collaboration with MIT, then more than two decades of brand, web and product design, events and marketing automation. Now it's AI, full time. My edge is translation: between what leaders need, how teams work, the systems that help, and then building them.

From the blog

Updates on agents, AI and human work.

What I'm building, the tools I'm testing, and how teams can put agents to work without losing the human side.

All posts

Stay in the loop

Follow along as I build.

Occasional notes on what I'm building and learning with AI. No spam, easy to leave.

Rather talk? Get in touch.