Dougie Lux CampbellExperientialist

Download Dougie’s Resume & Services PDF (2mb)

A Brief History

Dougie co-founded Mindshare LA in 2006 as a monthly “TED meets Burning Man” event series in downtown Los Angeles. The series quickly established a large local following, celebrating it’s 50th consecutive salon in May 2012 with a full weekend celebration that included 20 artists, 15 presenters, 10 workshops and a variety of colorful performers. By 2016, when it finally was retired in its current form, Mindshare LA had held over 150 events and gathered some of the sharpest minds and brightest talent that this city has to offer.

From the early days of event organizing, Dougie saw the power of technology to augment social interaction and so he immediately began forming an interactive collective called Mindshare Labs which was eventually spun off and incorporated as Syyn Labs in 2009. Syyn Labs gained quick notoriety for its RGM music video collaboration with OK Go which has received over 50 million views to date. The creative collective has been featured in Fast Company, on CNN and on multiple TV shows. In late 2012 Dougie left Syyn Labs to refocus his energy into experience design, evolving ProjectFresh into a boutique experience consultancy which worked with clients that included Google, UCLA, The Getty and many others.

Dougie’s notable side projects have included traveling the world in a tuxedo for charity which led to co-founding The Tuxedo Tyrants which mixes charity with public improv. Dougie also co-founded The SmArt Gallery which has held workshops and created pop up gallery spaces which fall at the rich intersection where “Science meets Art”.

Dougie continues to live in California, bouncing between Los Angeles and San Francisco, because it’s a place where off the wall ideas are not only welcomed but expected 🙂

Positions Held


Advisory Roles
  • Since 2014: Strategic Advisor, Popcorn LA
  • Since 2011: Strategic Advisor, Thirst DC
  • Since 2009: Strategic Advisor, Lucid NY
Media & Press

To learn from direct experience, and then to share what I find with others, is something I can get behind for a long, long time.

–Dougie Lux Campbell–