Dougie Lux Campbell


We are living in the Experience Age. More than ever, humans crave the opportunity to experience ourselves, others and the world around us, in increasingly profound and engaging ways. 

My name is Dougie and ProjectFresh is the portfolio of my work. Since 2005, I’ve been working as a community organizer, event producer and experience consultant in Los Angeles, CA. I draw inspiration by twisting together the unexpected, and have cocreated a variety of fun projects including: Mindshare LA, mixing education with a party atmosphere; Syyn Labs, blending artists with engineers to spur creativity; The Tuxedo Travels, one of the earliest social media projects to combine charity with adventure; and The SmArt Gallery, sitting at the dynamic intersection where Science meets Art.

I also works with clients, ranging from Google to the Getty, to help them create memorable brand experiences. Recently I was hired by Cross Campus, a prominent Los Angeles coworking company to help them launch their 2nd and 3rd locations. Since then I have been in research mode for my next project and am currently exploring the future of community, especially as it relates to coworking, coliving and cocreative environments. You can read my latest musings here…

Mindshare LA
Syyn Labs
Tuxedo Travels
The Smart Gallery
Cause It's My Birthday
Mindshare 50
ProjectFresh Presents
Mindshare Lounge
Tuxedo Tyrants

Gratitude and a One Year Celebration!
Gratitude and a One Year Celebration!
The last week has been full of beautiful, unexpected alignment so I just wanted to express some gratitude for it! I'm happy to say that I'm more excited about life than I have been in quite some time. Romances are blossoming, a new community project is forming and I just went for coffee with a f[...]
NorCal & Oregon Roadtrip and "What Comes Next?"
NorCal & Oregon Roadtrip and "What Comes Next?"
A snowy Mount Shasta mid summer in northern California. The purple "What Comes Next?" inscription on the back of MoBo, my adventure-ready landship, is always thought provoking but has never felt more poignant. I'm on a community property research expedition stretching from the foothills of the s[...]
The Requiem for the American Dream... And What Comes Next?
The Requiem for the American Dream... And What Comes Next?
I'm not an envious person... but Noam Chomsky, one of the greatest intellectuals of our time, gives me straight up brain envy. My thought process often feels like a firehose of impulse-fueled fiction by comparison when I listen to this brilliant man recount facts, clearly outline situations and [...]

Check out more recent blog posts here…

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