Dougie Lux Campbell


We are living in the Experience Age. More than ever, humans crave the opportunity to experience ourselves, others and the world around us, in increasingly profound and engaging ways. 

My name is Dougie and ProjectFresh is the portfolio of my work. Since 2005, I’ve been working as a community organizer, event producer and experience consultant in Los Angeles, CA. I draw inspiration by twisting together the unexpected, and have cocreated a variety of fun projects including: Mindshare LA, mixing education with a party atmosphere; Syyn Labs, blending artists with engineers to spur creativity; The Tuxedo Travels, one of the earliest social media projects to combine charity with adventure; and The SmArt Gallery, sitting at the dynamic intersection where Science meets Art.

I also works with clients, ranging from Google to the Getty, to help them create memorable brand experiences. Recently I was hired by Cross Campus, a prominent Los Angeles coworking company to help them launch their 2nd and 3rd locations. Since then I have been in research mode for my next project and am currently exploring the future of community, especially as it relates to coworking, coliving and cocreative environments. You can read my latest musings here…

Mindshare LA
Syyn Labs
Tuxedo Travels
The Smart Gallery
Cause It's My Birthday
Mindshare 50
ProjectFresh Presents
Mindshare Lounge
Tuxedo Tyrants

The Requiem for the American Dream... And What Comes Next?
The Requiem for the American Dream... And What Comes Next?
I'm not an envious person... but Noam Chomsky, one of the greatest intellectuals of our time, gives me straight up brain envy. My thought process often feels like a firehose of impulse-fueled fiction by comparison when I listen to this brilliant man recount facts, clearly outline situations and [...]
Burning Man Buys Land... And Musings on the Future of Community
Burning Man Buys Land... And Musings on the Future of Community
Projecting future retrospect allows us to imagine how we'll look back on the present, from the future. And this will certainly be remembered as a historic moment! The Burning Man Project recently announced that they bought property adjacent to the Black Rock Desert where their yearly event takes[...]
Shadows and Light in The Deserts of Nevada
Shadows and Light in The Deserts of Nevada
THE BRIEF: I’m back in SoCal after a memorable roadtrip through the deserts of Utah and the southwest. Definitely more rough than imagined but valuable insights were gleaned :) I'm relocating to the mountains near (but not too near) LA for a month near Lake Arrowhead and Big Bear area where I'll[...]

Check out more recent blog posts here…

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