Dougie Campbell

Experientialist & CEO

Resume & Services

Founded in 2002, ProjectFresh LLC has established its reputation as a boutique experiential consultant in Los Angeles. Drawing inspiration by twisting together the unexpected, ProjectFresh has created a lineage of memorable projects and experiences. Among the most notable: Mindshare LA, mixing education with a party atmosphere; Syyn Labs, blending artists with engineers to spur creativity; The Tuxedo Travels, one of the earliest social media projects to combine charity with adventure and The SmArt Gallery, sitting at the dynamic intersection where Science meets Art.

We create experiences that allow us to know ourselves, as well as the world around us, in ever more profound ways. This is the foundation of anything we create.

We begin by asking a question: What EFFECT do we want to achieve? This creates the anchor for our experience design process and ability to measure its success. CLICK HERE for case studies featuring UCLA, The City of Pasadena and Google. If you’d like to talk to us about how we can help you blow some minds, kindly email us.

Art, Technology & Entrepreneurship: Mindshare finds a permanent new home at Cross Campus

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Cross Campus, which has emerged as a prominent player in the Los Angeles shared workspace arena, has officially hired Mindshare LA Founder Dougie Campbell (2nd to the Presidents left) as its full time “Experience Director”. As part of his role, Dougie will continue to host events across a growing network of Cross Campus locations as well as spearheading the launch of its brand new campus in Old Pasadena slated to open in early 2015.

And it’s a fortuitous partnership. Since 2006, Mindshare LA has become a mecca for intellectuals, artists, scientists and other forward thinking characters who are looking for inspiration and connection across this vast city. Meanwhile, Cross Campus was founded in 2012 with a goal of reinventing the workplace which it achieves by building technology-equipped locations that are designed to inspire, connect and empower its diverse roster of members.

Even President Barack Obama, pictured above when he visited Cross Campus back in October 2014, sees the huge impact of what Cross Campus is building when he addressed a packed crowd of bright eyed creative professionals:

“When I come to places like this, it inspires me and reminds me of why I am chronically optimistic about the future of America.”

– President Barack Obama

And we can’t help but feel the same way. After years of bouncing between locations Mindshare LA has now been given a homebase, a place to grow and to do what we do best: hosting unique events and connecting energized people. We are currently working on our 2015 calendar of events so stay tuned by visiting http://www.mindshare.la.



Launching a Cross Campus coworking location in Old Pasadena

As “Experience Director” of Cross Campus part of Dougie’s role is to help evolve the company culture by integrating many of the values he holds most dear: self expression, reliance, participation, creativity and curiosity to name a few! He’s achieving this in some of the following ways:

Curating a “Science of Art” Gallery

…in Pasadena in collaboration with Caltech’s SoA program and also putting on events and workshops that are focused on that topic. See a recent event here…

Bringing together Science & Entertainment

…by working with an NSF funded 501c3 called the Science & Entertainment Exchange on a series of events, such as the recent Science of Interstellar.

Beginning to design a hands-on maker and residency program

…that will gather designers, technologists, scientists, developers and other creative types in an inspiring and collaborative project-based program.


Some of our Home Grown Projects


Mindshare LA
Syyn Labs
Tuxedo Travels
The Smart Gallery
Cause It's My Birthday
Mindshare 50
ProjectFresh Presents
Mindshare Lounge
Tuxedo Tyrants


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